Selling in a broad sense is probably one of the most difficult aspect to master in our lives. Selling requires of a good knowledge of oneself in order to improve your weakness and better "knowledge" of the person we are dealing with.
As D.Pink says somehow we are living from selling something, product, our knowledge, our services ... The author presents a proposal how to deal with the different aspects of the selling process (Attunement, Buoyancy and Clarity), the examples are clear and explicit, some training examples are provided in order to launch some personal improvement actions.
A book to have around and take a look from time to time in order to refresh the concepts.
As D.Pink says somehow we are living from selling something, product, our knowledge, our services ... The author presents a proposal how to deal with the different aspects of the selling process (Attunement, Buoyancy and Clarity), the examples are clear and explicit, some training examples are provided in order to launch some personal improvement actions.
A book to have around and take a look from time to time in order to refresh the concepts.
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